Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The Five Fixes To Increase Mobile Checkout Conversion

Optimize Your Mobile Checkout To Capture More Mobile Web Sales

May 9, 2017

Primary author headshot


Why Read This Report

Most consumers won't download your app, but they will visit your mobile website. Mobile web traffic overtook desktop traffic in 2017, so retailers need to make their mobile checkout more convenient to better compete with the likes of Amazon. To get conversion gains, retailers must completely overhaul mobile checkout, moving far beyond more passive solutions such as responsive design.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Now's The Time To Overhaul Your Mobile Web Checkout
  • Recommendations

  • Make Five Fixes To Your Mobile Checkout Now
  • Supplemental Material
  • Related Research Documents