Trends Report

The Five Key Success Factors Of A Global eBusiness

Use Digital Channels To Move Into Global Markets

March 16th, 2016
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Sucharita Kodali , Kelland Willis , Diana Gold , Peter Harrison

Summary

One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations that succeed in any given market do indeed share common elements — the right people, the right organizational structure, an adequate budget, and an innovative idea for selling online. This report explores the specific areas that eBusiness pros need to carefully consider as they launch or expand into any global territory. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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