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The Forrester Automotive Wave™: European Websites, Q3 2018

European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

August 29, 2018


Why Read This Report

More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

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Table of Contents

  • Auto Brands' Websites Fail To Move The Metal
  • Recommendations

  • Automakers Must Learn From Other Industries
  • How Forrester Can Help

  • Get Objective Recommendations For Your Sites Or Apps
  • Supplemental Material
  • Related Research Documents