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The Forrester Automotive Wave™: European Websites, Q3 2018

European Auto Brands' Sites Don't Meet Customers' Evolving Expectations

August 29, 2018

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Why Read This Report

More than half of European consumers spend 10 hours or more researching a new car, and nearly three-quarters consider three or more brands before they purchase or lease a vehicle. To gauge how helpful auto brand websites are to shoppers, we evaluated 11 of the top auto brands in Europe. This report lays out where these companies excel — and where they lag — and what digital business and customer experience (CX) professionals can learn from them to help their websites drive more growth.

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Table of Contents

  • Auto Brands' Websites Fail To Move The Metal
  • Recommendations

  • Automakers Must Learn From Other Industries
  • How Forrester Can Help

  • Get Objective Recommendations For Your Sites Or Apps
  • Supplemental Material
  • Related Research Documents