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For eBusiness & Channel Strategy Professionals

The Forrester Banking Wave™: Indian Mobile Apps, Q2 2019

While Evolving New Functionality, Focus On Usability Too

May 30, 2019

Authors

Why Read This Report

Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them with helpful support. To see how helpful and easy to use mobile apps are to customers, we evaluated the apps of seven large Indian banks. This report lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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Table of Contents

  • Indian Banking Apps' Poor Usability Eclipses Basic Functionality
  • To Deliver Great Experiences, Create Them First
  • Recommendations

  • Review How You Design, Develop, And Deliver Mobile Banking
  • How Forrester Can Help

  • Get Objective Recommendations For Your Mobile Banking Apps
  • Supplemental Material
  • Related Research Documents

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