Wave Report

The Forrester Investing Wave™: US Mobile Apps, Q1 2018

Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features

January 16th, 2018
Davis Janowski, null
Davis Janowski
Jennifer Wise, null
Jennifer Wise
With contributors:
Benjamin Ensor , Mike Chirokas , Gabriella Zoia , Sam Bartlett

Summary

Mobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we evaluated the mobile applications of six of the largest US investing firms. This report lays out where these firms excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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