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The Forrester Retail Wave™: European Mobile Apps, Q4 2018

Leading Retailers Are Raising The Bar On Functionality And User Experience

October 23, 2018


Why Read This Report

As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated the apps of six large European retailers. This report lays out where the companies excel — and where they lag — and what digital business strategy and customer experience executives can learn from them.

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Table of Contents

  • European Mobile Retail Leaders Raise The Customer Experience Bar
  • To Stand Out, Brands Must Go Beyond The Basics And Keep Innovating
  • Recommendations

  • Review How You Design, Develop, And Deliver Mobile Experiences
  • How Forrester Can Help

  • Get Objective Recommendations For Your App
  • Supplemental Material
  • Related Research Documents

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