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The Forrester Retail Wave™: European Mobile Web, Q4 2017

Mobile Website UX Among European Retailers Must Improve

November 13, 2017

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Why Read This Report

As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers and found a wide gap between the Leader and Contenders. This report lays out the results of this evaluation and what digital business executives can learn from them.

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Table of Contents

  • Argos Leads With Rich Features And User Experience
  • Too Many Retailers Miss The Mark On UX
  • Recommendations

  • Fix The Gap Between User Experience And Site Functionality
  • How Forrester Can Help

  • Get Objective Recommendations For Your Website
  • Supplemental Material
  • Related Research Documents

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