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The Forrester Retail Wave™: European Mobile Web, Q4 2017

Mobile Website UX Among European Retailers Must Improve

November 13, 2017


Why Read This Report

As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers and found a wide gap between the Leader and Contenders. This report lays out the results of this evaluation and what digital business executives can learn from them.

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Table of Contents

  • Argos Leads With Rich Features And User Experience
  • Too Many Retailers Miss The Mark On UX
  • Recommendations

  • Fix The Gap Between User Experience And Site Functionality
  • How Forrester Can Help

  • Get Objective Recommendations For Your Website
  • Supplemental Material
  • Related Research Documents

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