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For Customer Experience Professionals

The Forrester Streaming Media Wave™: US Apps, Q4 2019

New Entrants Fall Short Of The Bar Set By Netflix, Hulu, And Amazon

October 28, 2019


Why Read This Report

Competition for the time and dollars of US streaming service consumers is about to get intense. The impending entry of Apple TV Plus and Disney Plus and Warner Media's upgrade to HBO Max will expand viewers' choices — and intolerance for poor experiences. To gauge readiness for this challenge, we evaluated the services of nine US media companies on the Roku platform. This report lays out where these companies excel and lag, and what digital business strategy, media, and customer experience executives can learn from them.

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Table of Contents

  • Digital Disruption Is About To Finally Upend The Media Industry
  • Streaming Video Leaders Set A High Bar For New Entrants
  • Design Streaming Apps To Deliver On Empowered Viewers' Demands
  • Recommendations

  • Make The Streaming Experience More Personal
  • How Forrester Can Help

  • Get Objective Recommendations For Your Apps
  • Supplemental Material
  • Related Research Documents

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