Save or Share this Report

For B2B Marketing Professionals

The Forrester Tech Tide™: Channel Software, Q1 2018

Eight Technology Categories Automate Indirect Channel Programs

January 10, 2018

Primary author headshot

Authors

Why Read This Report

Channel software is increasingly critical to firms' ability to win, retain, and serve their customers. To accelerate performance of partnerships and alliances, B2B marketers need to automate activities and integrate with back-end systems such as enterprise resource planning (ERP), CRM, and marketing automation platforms. This Forrester Tech Tide™ report presents an analysis of the eight technology categories that support channels. B2B marketers should read this report to shape their firm's road map and investment approach to these technologies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • Digital Is Radically Transforming Channel Programs
  • Select Channel Technologies That Offer High Business Value
  • Invest In And Maintain Channel Technologies With High Business Value
  • Supplemental Material
  • Related Research Documents

Recommended Research