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For Customer Insights Professionals

The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2019

Landscape: The Digital Intelligence Playbook

January 17, 2019

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This is the Landscape report in The Digital Intelligence Playbook For 2020.

Why Read This Report

Digital intelligence (DI) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 17 technology categories that support DI. Customer insights (CI) pros should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Execute Digital Intelligence With A Complete Technology Stack
  • Select Digital Intelligence Technologies That Offer High Business Value
  • Invest In And Maintain DI Technologies With High Business Value
  • Experiment With Location Intelligence Technologies And Others
  • Invest In Application Analytics, Behavioral Targeting, And Others
  • Maintain Online Testing, Recommendations, Web Analytics, And Others
  • Divest From Social Analytics, Spatial Analytics, And Others
  • Supplemental Material
  • Related Research Documents

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