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For Customer Insights Professionals

The Forrester Tech Tide™: Digital Intelligence Technologies, Q1 2021

Sixteen Technologies Underpin Digital Intelligence

March 2, 2021

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Why Read This Report

Digital intelligence (DI) practices are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in DI, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the DI technology categories that support DI. Customer insights (CI) professionals should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Execute Digital Intelligence With A Complete Technology Stack
  • Select Digital Intelligence Technologies That Offer High Business Value
  • Invest In And Maintain DI Technologies With High Business Value
  • Experiment With IoT Analytics, Location Intelligence, And Other Tech
  • Invest In Application Analytics, Behavioral Targeting, And Others
  • Maintain Online Testing, Recommendations, Web Analytics, And Others
  • Divest From APM, Social Analytics, And Spatial Analytics Tech
  • Supplemental Material
  • Related Research Documents

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