Tech Tide Report

The Forrester Tech Tide™: Experience Design, Q3 2018

Nineteen Technologies Underpin Experience Design

Jennifer Wise,
Kelly Price,
Andrew Hogan,
Faith Adams,
Alex Causey,
and
Aug 23, 2018  

Summary

Experience design (XD) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in XD, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 19 technology categories that support experience design. XD professionals should read this report to shape their firm's investment approach to these technologies.

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