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For B2B Marketing Professionals

The Forrester Tech Tide™: Sales Technologies, Q1 2021

15 Technologies That Underpin Sales

February 16, 2021

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Why Read This Report

Sales technologies are increasingly critical to firms' ability to win, serve, and retain customers. To accelerate revenue performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 15 technology categories that support a range of roles and activities involved in generating revenue. B2B sales leaders should read this report to inform their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Sales Technologies To Meet B2B Buyers Where They Are
  • Select Sales Technologies That Offer High Business Value
  • Invest In And Maintain Sales Technologies With High Business Value
  • Experiment With Intelligent Virtual Assistants
  • Invest In Conversation Intelligence And Others
  • Maintain Configure, Price, Quote And Others
  • Divest From Sales Social Engagement
  • Supplemental Material
  • Related Research Documents