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For Application Development & Delivery Professionals

The Forrester Tech Tide™: Sales Technologies, Q4 2018

Seventeen Technologies Underpin The Sales Ecosystem

December 20, 2018


Why Read This Report

Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support sales. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Sales Technologies For Customer Relationship Success
  • Select Sales Technologies That Offer High Business Value
  • Invest In And Maintain Sales Technologies With High Business Value
  • Experiment With Interaction Analytics, Pricing Management, And Others
  • Invest In CLM, Customer Success, Sales Chat, And Others
  • Maintain CPQ, PRM, SEA, SFA, And SPM
  • Divest From Predictive Dialing
  • Related Research Documents

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