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For Application Development & Delivery Professionals

The Forrester Tech Tide™: Sales Technologies, Q4 2018

Seventeen Technologies Underpin The Sales Ecosystem

December 20, 2018

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Why Read This Report

Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support sales. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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Table of Contents

  • Leverage Sales Technologies For Customer Relationship Success
  • Select Sales Technologies That Offer High Business Value
  • Invest In And Maintain Sales Technologies With High Business Value
  • Experiment With Interaction Analytics, Pricing Management, And Others
  • Invest In CLM, Customer Success, Sales Chat, And Others
  • Maintain CPQ, PRM, SEA, SFA, And SPM
  • Divest From Predictive Dialing
  • Related Research Documents

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