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For Customer Insights Professionals

The Forrester Wave™: B2B Customer Analytics, Q1 2019

The Six Providers That Matter Most And How They Stack Up

March 11, 2019

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Why Read This Report

In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and Sidetrade — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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Table of Contents

  • AI-Fueled B2B Customer Analytics Propels Next Best Action Forward
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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