Wave Report

The Forrester Wave™: B2B Customer Analytics, Q1 2019

The Six Providers That Matter Most And How They Stack Up

March 11th, 2019
Allison Snow, null
Allison Snow
With contributors:
Srividya Sridharan , Aldila Yunus

Summary

In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and Sidetrade — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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