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For Application Development & Delivery Professionals

The Forrester Wave™: CRM Suites For Midsize Organizations, Q4 2016

Salesforce And Oracle Lead A Mature Field Of Vendors

November 21, 2016

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Why Read This Report

In our 36-criteria evaluation of CRM suites for midsize organizations, we identified the most significant ones from 11 vendors — Aptean, bpm'online, Bullhorn, Infor, Microsoft, NetSuite, Oracle, Sage Software, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.

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  • Forrester Wave™: CRM Suites For Midsize Organizations, Q4 '16

Table of Contents

  • Modern CRM Supports Customers In Their End-To-End Journeys
  • The CRM Market Continues To Mature
  • CRM Innovations Go Deep And Broad
  • More Is Not Better In The CRM Market — Sometimes More Is Worse
  • CRM Suites For Midsize Organizations Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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