The Forrester Wave™: CRM Suites For Midsize Organizations, Q4 2016
Salesforce And Oracle Lead A Mature Field Of Vendors
November 21, 2016
Why Read This Report
In our 36-criteria evaluation of CRM suites for midsize organizations, we identified the most significant ones from 11 vendors — Aptean, bpm'online, Bullhorn, Infor, Microsoft, NetSuite, Oracle, Sage Software, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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- Forrester Wave™: CRM Suites For Midsize Organizations, Q4 '16
Table of Contents
- Modern CRM Supports Customers In Their End-To-End Journeys
- The CRM Market Continues To Mature
- CRM Innovations Go Deep And Broad
- More Is Not Better In The CRM Market — Sometimes More Is Worse
- CRM Suites For Midsize Organizations Evaluation Overview
- Vendor Profiles
- Supplemental Material
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