Wave Report

The Forrester Wave™: Cross-Channel Attribution Providers, Q2 2012

Visual IQ Surfaces At The Top Of A Relatively Immature Market

April 30th, 2012
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Dave Frankland , Ari Osur , Caitlin Souther , Molly Murphy

Summary

In Forrester's 67-criteria evaluation of cross-channel attribution vendors, we found that Visual IQ led the pack because of its expertise in cross-channel attribution methodology, reporting, and customer analytics. ClearSaleing performed well with its strong attribution methodology, despite its limited experience in incorporating offline channels. GroupM's LIVE platform provides a solid attribution offering, while Adobe and Convertro follow close behind with limited offline channel coverage and less mature attribution approaches.

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