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For Customer Insights Professionals

The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014

The Nine Providers That Matter Most And How They Stack Up

August 28, 2014

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Why Read This Report

In Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney Bowes, RedPoint Global, SAP, SAS Institute, SDL, and Teradata — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.

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  • Forrester Wave™: Cross Channel Campaign Management, Q3 '14

Table of Contents

  • Cross-Channel Campaign Management Supports Customer Obsession
  • The Cross-Channel Campaign Management Evaluation Explained
  • Leading Vendors Offer Strong Cross-Channel Integration
  • Vendor Profiles
  • Supplemental Material
  • Methodology