Wave Report

The Forrester Wave™: Customer Analytics Solutions, Q1 2016

The 11 Providers That Matter Most And How They Stack Up

March 7th, 2016
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Megan Doerr , Tyler Thurston

Summary

In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. This report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.

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