Advanced Search

Save or Share this Report

For Customer Insights Professionals

The Forrester Wave™: Customer Analytics Solutions, Q1 2016

The 11 Providers That Matter Most And How They Stack Up

March 7, 2016

Primary author headshot

Authors

Why Read This Report

In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney Bowes, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. This report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Tools And Templates

Vendor Selection Aids

vendor selection icon
  • Forrester Wave™: Customer Analytics Solutions, Q1 '16

Also in Collection: Advanced Analytics

Table of Contents

  • You Don't Need A Ph.D. For Advanced Customer Analytics
  • Customer Analytics Solutions Evaluation Overview
  • Approaches To The Insights Life Cycle Differ Significantly
  • Vendor Profiles
  • Supplemental Material

Recommended Research