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For Customer Insights Professionals

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

Tools And Technology: The Customer Analytics Playbook

June 11, 2018

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This is the Tools And Technology report in The Customer Analytics Playbook For 2018.

Why Read This Report

In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Customer Analytics Solutions Emancipate Insights
  • Customer Analytics Solutions Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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