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For Customer Insights Professionals

The Forrester Wave™: Customer Analytics Technologies, Q3 2020

The 11 Providers That Matter Most And How They Stack Up

August 5, 2020

Why Read This Report

In our 36-criterion evaluation of customer analytics technologies, we identified the 11 most significant ones — Acoustic, Adobe, Arm Treasure Data, FICO, Manthan, Microsoft, Periscope by McKinsey, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Swing For The Next Best Experience With Customer Analytics
  • Evaluation Summary
  • Vendor Offerings
  • Vendor Profiles
  • Evaluation Overview
  • Supplemental Material
  • Related Research Documents

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