Wave Report

The Forrester Wave™: Customer Analytics Technologies, Q3 2020

The 11 Providers That Matter Most And How They Stack Up

August 5th, 2020
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Robert Perdoni

Summary

In our 36-criterion evaluation of customer analytics technologies, we identified the 11 most significant ones — Acoustic, Adobe, Arm Treasure Data, FICO, Manthan, Microsoft, Periscope by McKinsey, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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