Wave Report

The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

The Eight Providers That Matter Most And How They Stack Up

February 8th, 2021
Fatemeh Khatibloo, null
Fatemeh Khatibloo
Nick Monroe, null
Nick Monroe
With contributors:
Mary Pilecki , Danielle Jessee , Christine Turley

Summary

In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and Wunderman Thompson — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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