Wave Report

The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016

The Eight Providers That Matter Most And How They Stack Up

January 4th, 2016
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
With contributors:
Srividya Sridharan , Christian Austin , Tyler Thurston

Summary

In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty Marketing), Brierley+Partners, Comarch, Epsilon, ICF Olson 1to1, Kobie Marketing, and TIBCO Software — and researched, analyzed, and scored them. This report details our findings on how well these technology and services vendors fulfill our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their customer loyalty initiatives.

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