The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016
The Seven Providers That Matter Most And How They Stack Up
January 4, 2016
Why Read This Report
In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a Merkle company; Aimia; Clutch; CrowdTwist; DataCandy; Deluxe Corporation; and Inte Q Global — and researched, analyzed, and scored them. This report details our findings on how well each vendor fulfills our criteria and where it stands in relation to other vendor solutions in order to help customer insights (CI) professionals supporting loyalty strategy to select the right partner for their customer loyalty initiatives.
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Vendor Selection Aids
- Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q4 '15
Table of Contents
- Improving Customer Loyalty Is A Top Priority
- The Loyalty Market Combats Commoditization
- New Markets, Delivery Models, And Capabilities Will Drive Growth
- Customer Loyalty Vendor Evaluation Overview
- Leading Providers Offer Flexible, Fast Solutions
- Vendor Profiles
- Supplemental Material
- Related Research Documents
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