You can use sales performance management (SPM) solutions to better align sales execution to your business strategy, to increase sellers' motivation and effectiveness, and to optimize business planning cycles. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Sales and finance leaders should use Forrester's Now Tech report to understand the value they can expect from an SPM provider and select vendors based on size and functionality.