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For B2C Marketing Professionals

The Forrester Wave™: Data Management Platforms, Q2 2017

Marketers Have A Choice: Stay Tactical Or Think Long Term

June 1, 2017


  • By Susan Bidel,
  • Samantha Merlivat
  • with Melissa Parrish,
  • Arleen Chien,
  • Laura Glazer

Why Read This Report

In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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  • Forrester Wave™: Data Management Platforms, Q2 '17

Table of Contents

  • Data Management Is The Differentiator For Customer-Obsessed Brands
  • Data Management Platform Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents