Wave Report

The Forrester Wave™: Data Management Platforms, Q2 2019

The Seven Providers That Matter Most And How They Stack Up

June 13th, 2019
Arleen Chien, null
Arleen Chien
With contributors:
Mary Pilecki , Joe Stanhope , Fatemeh Khatibloo , Joanna O'Connell , David Novitzky , Christine Turley

Summary

In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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