The Forrester Wave™: Data Management Platforms, Q3 2013
DMP Providers That Matter Most For Marketers And How They Stack Up
August 21, 2013
Why Read This Report
In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.
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Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Data Management Platforms, Q3 '13
Table of Contents
- DMPs Broaden To Unify Multi-Touchpoint Audience Data
- Data Management Platform Evaluation Overview
- Leaders Begin To Offer Seamless Data Ingestion And Message Delivery
- Vendor Profiles
- Supplemental Material
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