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For B2C Marketing Professionals

The Forrester Wave™: Data Management Platforms, Q3 2013

DMP Providers That Matter Most For Marketers And How They Stack Up

August 21, 2013

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Authors

  • By Joanna O'Connell
  • with Christine Spivey Overby,
  • Luca S. Paderni,
  • Robert Brosnan,
  • Collin Colburn

Why Read This Report

In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.

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  • Forrester Wave™: Data Management Platforms, Q3 '13

Table of Contents

  • DMPs Broaden To Unify Multi-Touchpoint Audience Data
  • Data Management Platform Evaluation Overview
  • Leaders Begin To Offer Seamless Data Ingestion And Message Delivery
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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