Wave Report

The Forrester Wave™: Data Management Platforms, Q3 2013

DMP Providers That Matter Most For Marketers And How They Stack Up

August 21st, 2013
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Christine Overby , Luca S. Paderni , Robert Brosnan , Collin Colburn

Summary

In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.

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