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For B2C Marketing Professionals

The Forrester Wave™: Data Management Platforms, Q4 2015

The Data Management Platforms That Matter Most And How They Stack Up

November 10, 2015


  • By Susan Bidel,
  • Richard Joyce
  • with Luca S. Paderni,
  • Wei-ming Egelman,
  • Laura Glazer

Why Read This Report

In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the right one.

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  • Forrester Wave™: Data Management Platforms, Q4 '15

Table of Contents

  • DMPs Become The Intelligence Engines Driving Marketing
  • Data Management Platform Evaluation Overview
  • Leaders Offer Full Stack And Best-Of-Breed Integrations
  • Vendor Profiles
  • Supplemental Material