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For B2C Marketing Professionals

The Forrester Wave™: Demand-Side Platforms, Q2 2015

The Nine Providers That Matter Most And How They Stack Up

June 3, 2015

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  • By Richard Joyce
  • with Luca S. Paderni,
  • Wei-ming Egelman

Why Read This Report

In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, and Turn — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help B2C marketers select the right partners for their demand-side platforms.

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Vendor Selection Aids

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  • Forrester Wave™: Demand Side Platform, Q2 '15

Table of Contents

  • Marketers Prepare For A Fully Programmatic Advertising World
  • Demand-Side Platform Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents