Wave Report

The Forrester Wave™: Digital Agencies In China — Strategy And Execution, Q1 2015

The Eight Agencies That Matter Most And How They Stack Up

January 27th, 2015
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Zhi-Ying Barry , Luca S. Paderni

Summary

In Forrester's 30-criteria evaluation of the strategy and execution capabilities of digital agencies in China, we identified the eight most significant agencies — BlueDigital, Isobar, OgilvyOne, Possible, Proximity, Razorfish, VML IM2.0, and Wunderman — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help marketing leadership professionals select the right partner for their digital marketing strategy and execution.

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