Save or Share this Report

For Application Development & Delivery Professionals

The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind

May 9, 2012

Primary author headshot


Why Read This Report

The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) professionals are often confused about which solution to choose. And the evolving customer experience management (CXM) ecosystem means that DAM must integrate with technologies to enable to the management and delivery of compelling customer experiences. In Forrester's 15-criteria evaluation of the DAM market, we identified 12 significant vendors in the space — ADAM Software; Adobe; Autonomy, an HP company; Canto; celum; EMC; Extensis, a Celartem company; MediaBeacon; North Plains; OpenText; Widen Enterprises; and Xinet — and then researched, analyzed, and scored them. This report details our findings on how DAM vendors measure up and plots where they stand in relation to each other in order to help AD&D professionals select the right solution for their rich media management needs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Tools And Templates

Vendor Selection Aids

vendor selection icon
  • Forrester Wave™: Digital Asset Management For Customer Experience, Q2 '12

Table of Contents

  • "Digital Asset Management" Causes Confusion In An Evolving Market
  • The Rich Media Management Market: A Lot Of Davids But No Real Goliath
  • DAM Moves Out Of Its Siloed Past Into A CXM Future
  • DAM For Customer Experience Evaluation Overview
  • The Results: OpenText And Autonomy Lead An Immature Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents