The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012
OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind
May 9, 2012
Why Read This Report
The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D) professionals are often confused about which solution to choose. And the evolving customer experience management (CXM) ecosystem means that DAM must integrate with technologies to enable to the management and delivery of compelling customer experiences. In Forrester's 15-criteria evaluation of the DAM market, we identified 12 significant vendors in the space — ADAM Software; Adobe; Autonomy, an HP company; Canto; celum; EMC; Extensis, a Celartem company; MediaBeacon; North Plains; OpenText; Widen Enterprises; and Xinet — and then researched, analyzed, and scored them. This report details our findings on how DAM vendors measure up and plots where they stand in relation to each other in order to help AD&D professionals select the right solution for their rich media management needs.
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- Forrester Wave™: Digital Asset Management For Customer Experience, Q2 '12
Table of Contents
- "Digital Asset Management" Causes Confusion In An Evolving Market
- The Rich Media Management Market: A Lot Of Davids But No Real Goliath
- DAM Moves Out Of Its Siloed Past Into A CXM Future
- DAM For Customer Experience Evaluation Overview
- The Results: OpenText And Autonomy Lead An Immature Market
- Vendor Profiles
- Supplemental Material
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