Wave Report

The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

Medallia And MarketTools Lead With Strong Performers Close Behind

September 27th, 2011
Andrew McInnes, null
Andrew McInnes
With contributors:
Roxana Strohmenger , Harley Manning , Jennifer Peterson , Samantha Jaddou

Summary

In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software solutions and compelling product plans. Satmetrix Systems and Allegiance also demonstrated solid software and services for enterprise customer experience leaders, while fellow Strong Performers Mindshare Technologies and Empathica showed competitive solutions for clients with narrower purviews.

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