Wave Report

The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack

September 27th, 2011
Roxana Strohmenger, null
Roxana Strohmenger
With contributors:
Reineke Reitsma , Jennifer Peterson , Andrew McInnes , Samantha Jaddou

Summary

In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the pack. IBM SPSS was at the top because of its rich capabilities and strong focus on predictive analytics. For Globalpark, it was due to the firm's forward-thinking vision and strategy and unique approach to data and meta integration. And for Confirmit, it was because of its extremely open platform and accessibility levels enabling all users within the organization — from novice to power user — to leverage the platform. The remaining two vendors, Vovici, a Verint Systems company, and Vision Critical, give chase in a closely run race, the former because of its strong reporting capabilities and ability to work with global companies, and the latter because of its extensive market research background, innovative product solutions, and strong professional services team.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.