The Forrester Wave™: Email Marketing Vendors, Q1 2012
Responsys, ExactTarget, And Experian CheetahMail Lead The Market
January 20, 2012
Why Read This Report
In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys, StrongMail, and Yesmail Interactive — from a pool of 48, and researched, analyzed, and scored them. This report details our findings about how each vendor measures up and plots where they stand in relation to each other to help interactive marketers select the right partner for their email marketing efforts.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- Email Marketing Gains Sophistication
- The Email Marketing Vendor Evaluation Explained
- Standalone Technology Firms Lead
- Vendor Profiles
- Supplemental Material
- Related Research Documents
Context Enriches Email Marketing
January 27, 2017 | Rebecca McAdams
Compare Your Campaigns To 70 Others
September 6, 2012 | Shar VanBoskirk
Haven Life Rethinks Life Insurance Distribution For A Millennial World
November 12, 2015 | Ellen Carney