Wave Report

The Forrester Wave™: Email Marketing Vendors, Q3 2014

An Evaluation Of Nine Enterprise-Class Email Vendors

July 23rd, 2014
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Carlton A. Doty , Sarah Takvorian

Summary

In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesforce ExactTarget, Silverpop, StrongView, Yesmail Interactive, and Zeta Interactive — from a pool of 33 and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where they stand in relation to each other, to help interactive marketing professionals select the right partner for their email marketing efforts.

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