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For B2C Marketing Professionals

The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Visual IQ, Adometry, And ClearSaleing Lead The Category

April 30, 2012

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  • By Ari Osur
  • with Emily Riley,
  • Tina Moffett,
  • Sarah Glass,
  • Elizabeth Komar

Why Read This Report

In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics, ClearSaleing, Convertro, Google, IBM, and Visual IQ. This report details the findings of our evaluation to help interactive marketers select the right attribution partner.

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  • Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Table of Contents

  • Interactive Attribution Drives Smarter Marketing
  • Interactive Attribution Evaluation Overview
  • Pure Plays Lead But Web Analytics Providers Should Soon Challenge
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents