Wave Report

The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

Visual IQ, Adometry, And ClearSaleing Lead The Category

Ari Osur

and

Apr 30, 2012

Summary

In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics, ClearSaleing, Convertro, Google, IBM, and Visual IQ. This report details the findings of our evaluation to help interactive marketers select the right attribution partner.

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