The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2009
Sapient, imc2, Razorfish, And Iconnicholson Lead With Ibm Interactive Close Behind
June 5, 2009
Why Read This Report
In Forrester's evaluation of the Web design capabilities of leading interactive marketing agencies across 18 criteria, we found that Sapient, imc2, Razorfish, IconNicholson, and IBM Interactive led the pack for transaction-led projects — due in large part to the high usability scores earned by the client reference sites they supplied. Organic, just shy of the Leaders' circle for transaction-led projects, received impressive scores for its online branding work, which boosted it into the Leaders' circle for image-led projects. New to our rankings this year, Ascentium, Blast Radius, iCrossing, OgilvyInteractive, Resource Interactive, and Rosetta emerged as Strong Performers, a category rounded out by returning agencies Critical Mass, Molecular, R/GA, VML, and Whittmanhart. Arc Worldwide completed our list of evaluated firms.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- Demand For Web Design Work Remains Strong
- Interactive Agency Web Design Evaluation Overview
- We Graded Interactive Agencies Two Ways
- Vendor Profiles
- Supplemental Material
- Related Research Documents
US eCommerce Forecast, 2008 To 2013
February 2, 2009 | Sucharita Mulpuru
US eCommerce Forecast: 2008 To 2012
January 18, 2008 | Sucharita Mulpuru
The Black-And-Blue World Of Online Business Travel
April 22, 2010 | Henry H. Harteveldt