The Forrester Wave™: Lead Agencies, Q4 2016
Eight Agencies Leading Brand Experience And Creative Strategy
November 7, 2016
Why Read This Report
We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well each agency fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right lead agency partner.
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Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Lead Agencies, Q4 '16
Table of Contents
- Marketers Need New Guidance In The Post-Digital Age
- Agencies With Digital Heritage Take The Lead
- Lead Agency Evaluation Overview
- Agency Profiles
- Supplemental Material
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