The Forrester Wave™: Lead Agencies, Q4 2016
Eight Agencies Leading Brand Experience And Creative Strategy
November 7, 2016
Why Read This Report
We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well each agency fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right lead agency partner.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Tools And Templates
Vendor Selection Aids
- Forrester Wave™: Lead Agencies, Q4 '16
Table of Contents
- Marketers Need New Guidance In The Post-Digital Age
- Agencies With Digital Heritage Take The Lead
- Lead Agency Evaluation Overview
- Agency Profiles
- Supplemental Material
- Related Research Documents
The Truth About Customer-Centric Org Structures: They're The Icing, Not The Cake
January 20, 2017 | Samuel Stern
Measure Marketing Engagement Right Or Not At All
January 19, 2017 | Tina Moffett
Five Keys To Unlock Additional Funding For Customer Loyalty
January 11, 2017 | Emily Collins