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For B2C Marketing Professionals

The Forrester Wave™: Lead Agencies, Q4 2016

Eight Agencies Leading Brand Experience And Creative Strategy

November 7, 2016

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Why Read This Report

We identified eight lead agencies — 360i, Barkley, Havas Worldwide, Hill Holliday, mcgarrybowen, Publicis NA, R/GA, and VML — and researched, analyzed, and scored them. This report shows how well each agency fulfills our criteria and where they stand in relation to each other to help B2C marketers choose the right lead agency partner.

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  • Forrester Wave™: Lead Agencies, Q4 '16

Table of Contents

  • Marketers Need New Guidance In The Post-Digital Age
  • Agencies With Digital Heritage Take The Lead
  • Lead Agency Evaluation Overview
  • Agency Profiles
  • Supplemental Material
  • Related Research Documents

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