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For B2C Marketing Professionals

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation

May 30, 2017

Authors

  • By Richard Joyce,
  • Samantha Merlivat
  • with Melissa Parrish,
  • Wei-ming Egelman,
  • Christine Turley

Why Read This Report

In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.

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  • Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 '17

Table of Contents

  • Omnichannel Strategies Drive DSP Evolution
  • Omnichannel Demand-Side Platform Evaluation Overview
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents