Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

The Forrester Wave™: Sell-Side Platforms, Q1 2012

AppNexus and Admeld Lead, With Multiple Vendors Close Behind

January 3, 2012

Primary author headshot

Authors

Why Read This Report

In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to support a diverse array of sales opportunities. These leads, however, are far from insurmountable, and they face strong competition from other leading vendors — notably PubMatic and Rubicon Project — which are aggressively ramping up their development efforts and turning once-distinguishing platform features into table stakes. Customize this Forrester Wave™ to determine which sell-side platform partner suits your needs best.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Table of Contents

  • Sell-Side Platforms: A Vital Part Of The Publisher Tech Stack
  • SSP Evaluation Overview
  • SSP Vendors Are Putting More Control Into The Hands Of Publishers
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

Recommended Research