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For B2C Marketing Professionals

The Forrester Wave™: Social Advertising Platforms, Q4 2013

The Seven Providers That Matter Most And How They Stack Up

December 17, 2013

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  • By Zachary Reiss-Davis
  • with David Truog,
  • Sarah Takvorian

Why Read This Report

To help marketers navigate the rapidly growing and maturing category of platforms for advertising on public social networks such as Facebook and Twitter, Forrester identified and conducted a 45-criteria evaluation of the seven most significant vendors — Kenshoo, Marin Software, Nanigans, Optimal,, Shift, and Unified — in the category and researched, analyzed, and scored them. This evaluation details our findings about how well each vendor measures up to the criteria and where the vendors stand in relation to each other. It's designed to help marketing professionals select the right technology partner to manage their social advertising spend on public social networks, including (in order of importance today) Facebook, Twitter, and LinkedIn as well as smaller platforms.

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  • Forrester Wave™: Social Advertising Platforms, Q4 '13

Table of Contents

  • Social Is Starting To Expand Marketers' Reach Repertoire
  • What We Required From Vendors To Qualify For This Evaluation
  • Each Vendor Excelled In Just A Few Areas
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents