Wave Report

The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

The Nine Agencies That Matter Most And How They Stack Up

January 27th, 2012
Melissa Parrish, null
Melissa Parrish
With contributors:
David Truog , Elizabeth Komar

Summary

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possible Worldwide, Razorfish, Rosetta, SapientNitro, TribalDDB, and VML — and researched, analyzed, and scored them. This report details our findings about how each agency measures up and plots where they stand in relation to each other, to help interactive marketers select the right partner for their mobile marketing efforts.

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