Wave Report

The Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009

R/GA, VML, Sapient Interactive, And OgilvyInteractive Lead With Several Close Behind

August 7th, 2009
Sean Corcoran, null
Sean Corcoran
With contributors:
Peter Sargent , Jennifer Wise , Michael Greene

Summary

Forrester's evaluation of the strategy and execution capabilities of interactive agencies across 39 criteria finds that the market has matured considerably in the past 18 months. The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands. In the current environment, R/GA, VML, Sapient Interactive, and OgilvyInteractive lead a strong group of agencies because of their overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings. Wunderman, Razorfish, and Organic are also Leaders in the space, and Strong Performers including RAPP, Draftfcb, Rosetta, and AKQA were close behind.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.