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For Customer Insights Professionals

The Forrester Wave™: Web Analytics, Q2 2014

The Six Providers That Matter Most And How They Stack Up

May 13, 2014

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Why Read This Report

In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and Webtrends — and researched, analyzed, and scored them. This report details our findings and how well each vendor fulfills our criteria and where they stand in relation to each other, to help customer insights professionals select the right partner for their web analytics platform.

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  • Forrester Wave™: Web Analytics, Q2 '14

Table of Contents

  • Web Analytics Underpins Digital Intelligence
  • Web Analytics Evaluation Overview
  • Multiple Enterprise Options Are Available In A Mature Market
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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