Skip to main content

Save or Share this Report

For Customer Experience Professionals

The France Auto And Home Insurers Customer Experience Index, 2020

How French Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience

March 24, 2021


Why Read This Report

MAIF once more tops Forrester's France auto and home insurance CX Index rankings, edging ahead of seven mediocre, undifferentiated competitors. MAIF rewrote its mail communication and trains its employees on emotion management to create experiences that are effective, easy, and emotional. But MAIF's hold on first is tenuous. MAIF and most French insurers' scores are tightly clustered in the OK category, meaning experiences at one insurer are nearly indistinguishable from the next. French insurance firms can differentiate with even small improvements in CX. To do so, they should focus on two of their most important drivers of CX quality: agents who are both accessible and informative.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research