Trends Report

The France Retail Customer Experience Index, 2018

How French Retail Brands Earn Loyalty With The Quality Of Their Experience

March 11th, 2019
Michelle Beeson, null
Michelle Beeson
Alex Causey, null
Alex Causey
With contributors:
Fiona Swerdlow , Harley Manning , Michelle Yaiser , Amanda Chen , Shayna Neuburg

Summary

How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital retailers that were analyzed as part of the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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