Trends Report

The Future Of Application Stores

What To Expect When Defining Your Mobile Consumer Road Map

July 23rd, 2010
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Mark Mulligan , Ian Fogg , Annie E. Corbett , Laura Wiramihardja

Summary

The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for nontelecom companies. A plethora of new stores will try to replicate this success, adding more fragmentation to the market in the next two to three years. However, in the longer run, few will be able to offer brands and publishers the reach that they want — nor the reporting and merchandising tools that they need. Before succumbing to application hype and increasing costs by porting their services to many platforms, product strategists need to define their mobile road map. This means defining a mobile business model, anticipating technology evolution, and taking a step back before putting all their eggs in the downloadable app basket.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.