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For B2C Marketing Professionals

The Future Of Audience Targeting

Advertisers Need Solutions That Go Beyond Third-Party Cookie Replacements

June 9, 2021

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Why Read This Report

The death of the third-party cookie will fundamentally alter marketers' ability to create and target audiences. While the advertising industry debates solutions and alternatives to the cookie, marketers can't afford to take a "wait and see" approach and pivot at the last minute. Instead, plan your strategy now by examining key use cases for targeting and their corresponding levels of addressability — all through a consumer-first lens.

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