Skip to main content

Save or Share this Report

For B2C Marketing Professionals

The Future Of Audience Targeting

Advertisers Need Solutions That Go Beyond Third-Party Cookie Replacements

June 9, 2021


Why Read This Report

The death of the third-party cookie will fundamentally alter marketers' ability to create and target audiences. While the advertising industry debates solutions and alternatives to the cookie, marketers can't afford to take a "wait and see" approach and pivot at the last minute. Instead, plan your strategy now by examining key use cases for targeting and their corresponding levels of addressability — all through a consumer-first lens.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research